Imagine wrapping yourself in a sumptuously plush, exceptionally soft and extremely fluffy towel after a relaxing shower. It sounds amazing, doesn’t it? But how do you choose the right towel, not just for your comfort, but also for your bathroom décor? Finding the right towel is all about the touch, feel, design, texture, colour and style. But with a wide range of varieties to choose from, you might end up buying the wrong towel.

GSM : The density and quality of a towel are measured in grams per square meter (GSM). The number of GSM varies between 300-900. A towel with 350- 450 GSM is thinner and lighter, making it ideal for gym and beach. These dry quicker than heavier towels. A 450-550 GSM makes for a midweight towel that’s great to be used as daily bath towels. And, 550-900 GSM offers extreme density and absorbency, making it extra luxurious but requires a bit more drying time because of the weight. With Trident towels, we create the perfect balance of fluffy and absorbent, yet light enough to be quick-drying.

Material: When looking to bring luxury at home, Egyptian, Supima, and Turkish will melt your heart. Durable, highly absorbent, and soft- these three materials have got it all covered for you! Check out our Finesse and Tru Melange to experience the epitome of luxury.

Size:  Choose the size you require-hand towels, bath towels, bath sheets, bathrobe, etc. Investing in fine-quality towels is better than spending unnecessarily on low-quality towels that have poor water absorbency.