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1. About this Notice

This Cookie Notice explains how MyTrident India ("MyTrident", "we", "us") uses cookies and similar technologies on https://www.mytrident.com (the "Store"). It should be read together with our Privacy Policy and forms part of how we meet our transparency and notice obligations under the Digital Personal Data Protection Act, 2023 (DPDP Act).

Our Store is built and hosted on Shopify. Some of the cookies described here are set by Shopify to operate the Store, while others are set by us or by third-party service providers, such as analytics and advertising partners, that we use to improve your experience and our services.

 

2. What cookies are

A cookie is a small text file placed on your device when you visit a website. Similar technologies — such as pixels, tags, local storage and software development kits — perform comparable functions. We refer to all of these collectively as "cookies" in this Notice.

 

3. The Categories of Cookies We Use

We group cookies into the categories below. This mirrors how the Shopify platform classifies cookies and how consent is managed through Shopify's Customer Privacy framework.

a) Strictly Necessary Cookies

These are required for the Store to function—for example, to keep items in your cart, secure your session, enable checkout, and remember your cookie choices. They cannot be switched off and do not require consent because the Store will not work without them.

Representative examples set by Shopify: a cart-identifier cookie, a secure session cookie, and a cookie that stores your consent preferences.

b) Preference Cookies

These remember choices you make—such as your country, language, or region—to personalize your visit.

c) Analytics / Performance Cookies

These help us understand how visitors use the Store (such as pages viewed, traffic sources, and on-site behavior) so we can improve it. This category includes Shopify's own analytics cookies and third-party analytics services, such as Google Analytics.

d) Marketing / Advertising Cookies

These are used to measure and deliver advertisements relevant to you, including through the Meta (Facebook/Instagram) Pixel and Google Ads. Information collected through these cookies may be shared with our advertising partners.

The authoritative, always-current list of the specific cookies set by Shopify is maintained in Shopify's Cookie Policy:
https://www.shopify.com/legal/cookies

Cookie names and retention periods may be updated by Shopify from time to time.

 

4. How Shopify Manages Cookies and Your Consent

Our Store uses Shopify's Customer Privacy API and consent banner to manage cookie consent. In practice, this means:

a) When you visit from a region where consent is required, a cookie banner is displayed, and your choice (accept or decline non-essential cookies) is recorded using Shopify's Customer Privacy API. We do not record consent on your behalf—it is captured only when you actively make a choice.

b) Your preferences are stored so they remain consistent as you move between the storefront and checkout.

c) If you enable the Global Privacy Control (GPC) browser setting or opt out of the sale or sharing of your personal data, Shopify honors that signal for the tools it controls.

d) You can review and update your cookie preferences at any time by clicking the "Cookie Preferences" link available in the footer of our Store or by reopening the cookie banner.

 

5. Third-Party Cookies and an Important Limitation